Make a difference in people’s lives every day. When you join UCLA Health, you’ll be working at an institution that provides leading-edge care to the people of L.A. and throughout the world. We provide our team members with the environment and support to do amazing work, because each and every one of them plays a vital role in our commitment to care.
As the Senior Copywriter at UCLA Health, you will help establish the brand’s creative voice through impactful marketing campaigns that strengthen its reputation and increase awareness, preference, and loyalty. Reporting to the Senior Director of Brand Strategy and Creative within Marketing, you will partner with a Senior Art Director and collaborate across the enterprise to create work that builds an emotional connection with audiences and contributes to UCLA Health’s growth.
You will:
- Use strategic insights to guide creative concept development and copywriting for brand marketing campaigns.
- Apply strategic thinking, conceptual capabilities, and strong writing craftsmanship across video, digital, experiential, social, and print.
- Partner with a Senior Art Director to develop creative campaigns.
- Establish departmental goals and objectives through the coordinated work of subordinate staff, ensuring accountability and alignment with departmental and organizational goals.
- Collaborate with senior leaders, executives, and colleagues across Strategic Marketing, Brand Strategy and Creative, Digital, Partnerships, the David Geffen School of Medicine, Development, and the enterprise.
- Apply advertising expertise and independent judgment to analyze and resolve complex, unstructured challenges.
- Manage programs as assigned, including formulating strategies and administering policies, processes, and resources.
- Create work that supports patient acquisition, staff and student recruitment, development, and UCLA Health’s growth.
• At least five years of experience as a strategic and creative leader, with a proven track record of overseeing brand creative.• Ability to set departmental goals and objectives and work with a high degree of autonomy.• Ability to bring diverse internal and external stakeholders together around a shared strategic vision.• Five years of hands-on creative experience across digital, social, television, print, out-of-home, and experiential media.• Ability to build meaningful relationships across a large organization and unite teams around a shared vision.• Strong storytelling skills.• Ability to balance multiple projects, stay positive and calm under pressure, and focus on solutions.• Ability to mentor and support less senior staff.
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UCLA Health Recruitment is currently being targeted by scam artists through external job board sites. Review some tips in order to avoid becoming targeted. El reclutamiento de salud de UCLA actualmente está siendo atacado por estafadores a través de sitios de juntas de trabajo externos. Revisar algunos consejos para evitar ser apuntado.
“The environment is nurturing and fosters growth. When I come to work, I know what I'm doing matters.”
VINCENT, Sr. CLS Specialist, Toxicology
MONICA
I've been blessed to touch so many lives through my serving. It's a privilege to uplift other employees with words of encouragement and a smile.
SOZIT
The first thing i noticed when i joined the team was how everyone is very welcoming and friendly with supportive management. I did not feel like an outsider.
EDGAR
Once I joined, I knew UCLA Health was THE place to be due to the growth potential and training offered
RENE
If you want to grow professionally, this is the right place for you.
ERA
We are family here. We support each other. We collect together.
ELIZABETH
It’s so diverse and inclusive here. There’s always the opportunity to share your thoughts. It's a place where you feel you belong.
JERRY
Your career path at UCLA Health will enable you to follow a myriad of avenues and turns. It opens up a wide variety of opportunities.
ORLANDO
There’s a togetherness and higher level of commitment to teamwork at UCLA Health. We are several groups and teams that work together with a common goal which is to improve our patients experience.
KATHERINE
UCLA Health is a supportive, collaborative, and purposeful environment where leadership is invested in your growth and creating real opportunities. And knowing that what we do matters gives a real sense of purpose.
DR. ISLA GARRAWAY
UCLA has incredible resources and a team science approach. The ability to work with collaborative teams and access the amazing resources around campus is the best part about being at UCLA.
RADU
UCLA is very diverse in its personnel as well as its many research fields studied
JENNA
UCLA Health provides so many opportunities to exchange ideas, share moments and grow. I have learned a lot about team management and relationship building.
SHARON
I was looking for a job to further my career and continue to improve and learn as a therapist.
TARO
I have been blessed to be surrounded by supportive colleagues who aspire me to be the best version of myself.
Awards & recognition
